Google SEO Do’s and Don’ts
Google SEO is like a game between you and the search engine that you choose. For you to become the winner you need to follow certain rules and you should be smart enough in applying variety of techniques and make use of SEO tools. The rules of the SEO usually change and the things that are being used to work on several years ago are obsolete today.
In order to help you know more about what is SEO, below are the dos and don’ts that you need to know in search engine optimization:
Make use of backlinks coming only from relevant websites
For you to improve the SEO of your content, you need to get a lot of backlinks that come from relevant websites related to your industry. Do your best in order to get the links from the most reliable websites in your area.
Come up with an engaging and well-researched content
The quality of the content makes a big difference between a regular website to those websites that dominates the World Wide Web. Your article needs to be well researched in order to engage the attention of your readers. You should always ask people to write down their comments and share your article with their friends on social media.
Make use of meta-descriptions, titles and body text
To increase the chances for you to have high ranking in Google, you need to out your main keyword in the Meta description and title. Aside from that, it is also important to have your keywords placed in the body of the text.
Do a keyword research
Each time that you are going to write an article, you need to do a keyword searching with the use of keyword tools and then determine the phrases people use in order to run Google searches.
Be patient and understand that SEO takes time
You are not going to get an overnight result. SEO is a process which will take months and years in order for its result to become visible. It is an ongoing process and you should always remember that you are never done in providing optimization in your website. As long as you are making use of the best practices of SEO, the result is going to come to you and for sure, your Google ranking will increase.
Create info graphics
Info graphics are very popular nowadays because of the great help they have in building quality backlinks. Having info graphics in your site will also drive those relevant traffics doe by those people looking for information they need to know.
Avoid making use of links that are not relevant to your content
Links coming from unrelated websites will only get your site penalized. It doesn’t make any sense if you are going to have websites that are not relevant to your content.
Do not surf on keywords
You should never make use of a lot of keywords in your content. You should always keep in mind the sake of your readers and not just only to bot search engines.
Don’t get links coming from blog websites
Blog websites are making use of spammy way in order to increase your rankings in search engines. It can possibly work for several weeks but later on, you will be penalized. For that reason, it would be best if you are going to avoid getting links from blog websites with all cost.
Avoid using backlinks coming from pages that have more than hundreds of external links
Having a lot of external links is a signal that the webpage quality is not that very high. So it is very important to choose the website that you are going to do backlinks because having more than one hundred of external links is not going to help you.
You should never buy SEO services coming from a certain offer you encounter through email
There are chances that you are going to receive cheap SEO services emailed to your inbox. You should never consider giving those spammers money because their approach is a kind of spammy method.
Do not trust SEO experts that promises to give you high ranking for your first keyword
SEO is considered not an exact science. Therefore, no one can guarantee you to have the first page ranking. For that reason, it is very important to carefully chose the SEO expert that will help you with your ranking in a slowly but surely way.
Never publish low-quality of contents
While it is very important to have a number of content in your website, if its quality is low, you are not going to get a good result. Therefore, make sure that your content is well-written and unique.